What does BRAND mean to you?

  • Melissa Wyatt
  • January 16, 2019
  • Brand

In the world of marketing, the term brand gets thrown around in a variety of ways, but when trying to define brand, there is much debate as to what a brand represents.   Some people use it to refer to a symbol that represents a company, for example…

Are You Engaging Your Audience?

In a world where countless programs to automate and simplify social media marketing are peddled to small business owners and marketing professionals, it seems almost distasteful to say that the ultimate social media management tool is a living, breathing, human being. It sounds counter-intuitive because many people think…

Should You Change Your Leadership?

A true leader establishes a clear vision, provides the tools needed, and thinks creatively in difficult situations. A leader builds a culture that inspires your team while coordinating and balancing the conflicting interests of all team members The reason most small businesses do not hit their revenue goals…